“The Beauty Premium: How Urban Beauty Affects Cities’ Economic Growth”

“The Beauty Premium: How Urban Beauty Affects Cities’ Economic Growth”

New studies confirm a “beauty premium” – a significant economic advantage for cities and neighborhoods corresponding to their attractiveness. The study finds that urban beauty drives a variety of positive factors such as overall population growth, more college grads, higher housing values, and economic growth. It pays to be picturesque.

— Richard Florida, Citylab.com

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